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A podcast series focusing on audience engagement through visual storytelling and behavioral principles that influence emotion, memory, and decision-making. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.
Episodes
Friday May 01, 2026
Friday May 01, 2026
In this episode, co-hosts Lydia Chan and Olly Atkinson recaps his talk at AdFest 2026 in Thailand titled "Making People Care: Storytelling in the Age of AI,” where he strapped biometric trackers on 50 unsuspecting audience members and measured their brain activity in real time. What happened next revealed something most marketers don't want to admit: the content we think is working, often isn't.
From a curiosity gap that spikes immersion in 30 seconds flat, to corporate messaging that tanks it just as fast, Olly unpacks what the neuroscience actually says about why some content sticks and most gets filtered out. Plus, a whiskey brand that ditched their assumptions, rewrote their entire creative strategy, and saw a 56% revenue jump in three months with no extra media spend.
If you create content, brief it, approve it, or sit in rooms talking about it, this one will change how you think about all of it.
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Subscribe now and join the conversation about creating content that truly resonates and storytelling backed by behaviour science.
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