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A podcast series focusing on audience engagement through visual storytelling and behavioral principles that influence emotion, memory, and decision-making. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.
Episodes
Friday Feb 13, 2026
Friday Feb 13, 2026
This podcast episode features Michael Sternoff, Global Creative Director at Amazon Leo (Amazon's low-Earth orbit satellite network). Michael shares his diverse background, spanning Emmy-winning filmmaking and video game trailers, highlighting how these experiences shaped his approach to making technical concepts feel human and authentic. The discussion centers on the launch of Amazon Leo's brand film, "Countdown," which uses right-brain storytelling to showcase real-world impacts of connectivity, emphasizing authenticity through casting and rooted use cases. Michael also offers insights into brand building, prioritizing audience connection and consistent storytelling over short-term analytics, and the importance of creative resilience in a dynamic environment.
Amazon Leo: A new era of internet is coming:
https://www.youtube.com/watch?v=JPN4ik8_t0g
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- Website: casualfilms.com
- Instagram: @casualglobal
- LinkedIn: Casual Films International
- BlueSky: @casualglobal.bsky.social
Subscribe now and join the conversation about creating content that truly resonates, backed by behaviour science.
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